In the late 1970-ies
tourist magnet Velden at the Wörthersee learned from a market
analysis that they were lacking profile and attractivity for a
young audience. Inspired by the Montreux Jazz Festival, also situated
at a lake and offering a casino, they decided for a jazz festival.
Fritz Thom was asked to organize the festival, large circus-tents
were brought from Italy, attention by the audience surpassed all